BOSS Market Tracking Service
The BOSS Market Tracking Service provides BOSS members a free of charge quarterly measure of office product sales to end users in Great Britain.
Since 2005, the information has been supplied by our partner, GfK, a world leading market research agency and a specialist in the field of auditing sales to end users.
GfK has recently changed how they collect and report their data and the result is the NEW Office Total Business Report, which will still be delivered quarterly but will have monthly detail. Because the report is entirely new there is no 'legacy' data to compare it against. This legacy data will be available from Quarter 1 2011 onwards.
The report takes sales solely from the Office Equipment Specialists channel; Contract Stationers, Office Mail Order and Office Dealers which provides an in-depth view of the channel. The report also contains the sales of the Independent members of the above channel. It excludes any of the Wholesalers to avoid the issue of double counting.
It is estimated that the overall coverage figure of the report is 65-70% of the channel.
The report is 'leader' based, which means that it only contains the sales of those resellers, dealers, and independents that are sending GfK sales data. Unlike the old report, there is no extrapolation for those from whom they do not receive data. It is hoped that this will provide scope for accurately growing and developing this report in the future. The information included covers such diverse areas as:
- IT Equipment
- Catering Supplies
The key benefits of this report include:
- Allowing you to see the sales for all types of products sold within the channel
- Separate sections for Value and Volume information
- A look-up file, allowing BOSS members to see what ISPC categories, the GfK category labels refer to. For more information about the ISPC, please click here.
- The ability of each client to use the data to create bespoke internal reporting through the easy to use excel-based report.
More in-depth information for many of these categories is also available, by negotiation, from GfK directly. If you would like to request more detailed information on a category then please send an email to Kyle Jardine in the first instance.